FIG. 03·MARKETER · WORD · EXCEL

The campaign brief

Notes from three channels are in one doc and nobody agrees on the ask.

1. 01

   Leave the notes in the open document.

2. 02

   Ask Excelsior for a one-page brief: audience, offer, channels, and the one metric that matters.

3. 03

   Ask it to pull spend bands from the budget sheet you linked.

4. 04

   Read it aloud. Cut any line that is not a decision.

A brief the team can sign.