FIG. 03·MARKETER · POWERPOINT

The sign-off deck

Leadership wants the campaign on slides, not the brief alone.

1. 01

   Open the deck template your org uses for approvals.

2. 02

   Ask Excelsior to turn the brief into five slides: problem, audience, plan, budget, ask.

3. 03

   Keep figures tied to the budget workbook.

4. 04

   Drop any slide that does not change a yes or no.

The deck you take into the sign-off.